In spite of recent suggestions by Google that they are clamping down on sites using link spam to manipulate search results it seems the search engine is still struggling to introduce a solution to effectively tackle the problem.
Traffic from Google is an extremely valuable commodity and some sites will stop at nothing to secure top rankings for lucrative keywords. One of the main factors that determine how well your site ranks is the quality of links that point to it. These act as votes for your sites authority and help to improve your position within the search results.
In an ideal world Google wants site owners to naturally link to other sites they find useful and relevant. However some sites will use methods discouraged by Google to artificially inflate the number of links pointing to the site in order to boost its positions.
This battle has been going on for years, with some sites continually inventing dubious tactics to influence search results and search engines repeatedly updating their algorithms to protect the quality of the service they provide.
The recent penalty imposed on oceanfinance.co.uk, who had blatantly acquired millions of links to their site, suggested Google was taking a stand, sending out a message that these actions would not be tolerated. oceanfinance.co.uk lost their number one ranking for a number of profitable keywords and their brand name.
It was thought this move would proclaim the next stage in search engine evolution but it seems this was a false dawn.
Now, discussion within the online community has highlighted another site, moneyexpert.com, using the same underhand tactics as oceanfinance.co.uk and enjoying long term success in manipulating Google’s results.
At the time of writing moneyexpert.com currently sits atop of Google for highly rewarding keywords such as mortgages, loans and credit cards.
Not normally considered an authority in these areas moneyexpert.com have acquired millions of poor quality back links to their site using highly questionable methods (often referred to by industry experts as “black hat”) to artificially enhance their rankings. It is hard to imagine the moneyexpert.com site is as popular and well known as the home pages of sites such as The BBC, Wikipedia and Adobe.
This transparent and devious approach has seen moneyexpert.com hold these positions for several months, effectively laughing in the face of the world’s greatest search engine.
Debate within forums such as SEO Chat and blogs such as Insiders View have attacked the actions of moneyexpert.com and questioned Google’s ability to successfully fight back and restore the quality of, and trust in, their search results.
It’s well known that any search engine, even one as powerful as Google, lives and dies by the quality of service it provides. The onus is now on Google to show they are capable of winning this battle against link spam and restore the quality of search results on which its success is built.
Google, it’s over to you.
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52 comments:
Great summary Jamie. Unfortunately it is not just the paid/sponsored links we are looking at with MoneyExpert.
Check out their number one position against mortgages again. URL indicates will be delivered to homepage, but click once and through to Mortgage centre. If you go back and click again it is only then that you are sent to homepage.
They have been using this cloaking tactic for weeks now. It has been reported by a number of people that I know, but still no action has been taken.
I've posted a couple of posts over at Matt Cutts's blog about MoneyExpert. There are other sites doing the same thing in the top 10 for loans, and a lot of it comes from the Digital Points Ads network.
Really annoying for those of us trying desperately to be clean with our SEO.
Nice. Hadn't seen the stuff about Ocean Finance before. Nice catch. Thanks for the info but I see oceanfinance are back now.
Interesting stuff. I've noticed a few of them are at it; fool.co.uk is clearly buying in links as is Norton. Having said that, I much prefer to see real brand names up the top of the serps than lots of spammy affiliates.
Good spot!
Also take a look at threestore.three.co.uk
According to yahoo site explorer:
www.three.co.uk = 24,786 backlinks
threestore.three.co.uk = 5,525,957 backlinks.
So lets get this right, a sub-domain has 5.5 million backlinks, yet right. I thought google was clever but obviously not. When will google stop Digitalpoint Co-op? It is massive link exchange which only purpose it to manipulate google serps.
5.5 million links should be easy for anyone to spot, especially when the links are mostly located in the footer of non-revelant sites, and alongside links like "credit cards", "mortgages", "fast loans".
Moneyweb.co.uk is another major Digitalpoint Co-op user.
www.moneyweb.co.uk = 7,876,000 backlinks.
And another one:
www.thisismoney.co.uk/loans = 7,000,000 backlinks to this page alone.
Tut, tut.
Have a look at the footer of this page (http://www.pcapex.com/), you will see that Digitalpoint are even advertising their own services, which links to, yep you guessed it Co-op.
http://www.digitalpoint.com/tools/ad-network/
This is really making a joke of Google, you can quickly and and easily get 7 million+ backlinks and not filters are trigged at Google. Looks like us white hat SEOs are wasting our time.
Very interesting post - Sphinned! I guess the best thing that we can do is keep reporting these sites to Google using the paid link reporting tool.
https://www.google.com/webmasters/tools/paidlinks?pli=1
I've done the ones you mentioned.
I'm seriously tired of all the snitching in the SEO field. Google's rules are silly and arbitrary. They didn't invent the internet or web search and they have no right to make up rules for how people should run their websites.
Now, since you all love doing free work (I love how people applaud Google for outsourcing quality control with snitch programs and nofollow) would you all mind building some links for my sites? It's really a lot of work and it would improve the web if you all helped me out.
Thanx!!
Jeff
Adept Marketing Concepts
this should be their number one priority, but they lost their focus a long time ago
Jeff - As much as I disagree with some of Google's policies and rules, the truth is that they aren't creating them to tell us how to run our web sites--they're creating them to tell us supposedly how to show up in their index, which they own, and can decide to run how they see fit.
There's always going to be significant debate toward the key players in the Google SERPS. Those that can't achieve the top spots will always be jealous and seek to defame with supposed evidence of foul play.
People cheat. That's the way it is.
These filthy linking rich remain in the top spots because they cheat but also because they often deserve to be there. Google will never be able to combat this.
Competitors who cheat but don't deserve the top spot often get burned. The latest example is the GoCompare ban who originally stole the car insurance crown from moneysupermarket.
GoCompare have now been given a -50 penalty from Google
Sure the quality of the links may be iffy, but it is working and they have yet to be penalized for it.
Hey, I avoid "BH" tactics because I want to provide a good user experience and I want my sites around for a long time, but it's weird when people talk about this as "cheating". Who is getting cheated? Who made these rules? Seems rather silly to be whining about this as much as we do
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